WORK_ Espiga

Espiga - Hannelore Veelaert & Lies Mertens - via au pays des merveilles

Recently, graphic designer Lies Mertens and I collaborated on the identity of jewelry brand Espiga.  This brand started as a school project by 5 young women, who created a piece of jewelry that is more than meets the eye.  This 3D printed geometric pendant contains a piece of felt that can hold a perfume up to three days, much longer than the skin does.  It’s the ideal solution if you’re allergic to perfume or if you want your favorite bottle of perfume to last a little bit longer.

Lies and I created a new logo and a lookbook, shot at Kornél (with the beautiful artwork by Mayken Craenen in the background) with two of the brands’ founders as models.  The yellow table top at Kornél inspired us to use this color throughout the entire branding and the presentation we prepared for them, which landed them the price for presentation with the strongest impact at the Vlajo finals.  Hooray for us!

Espiga - Hannelore Veelaert & Lies Mertens - via au pays des merveilles

Espiga - Hannelore Veelaert & Lies Mertens - via au pays des merveilles

Espiga - Hannelore Veelaert & Lies Mertens - via au pays des merveilles

 

 

Espiga - Hannelore Veelaert & Lies Mertens - via au pays des merveilles

 

Espiga - Hannelore Veelaert & Lies Mertens - via au pays des merveilles

Espiga - facebook
Lies Mertens - website - instagram
Kornél, Sint-Lambertusstraat 1, 2018 Antwerpen - website - facebook
Mayken Craenen - website

5 Comments

  1. Angelina July 13, 2015

    Wauw wat tof! Heel mooi :) de visitekaartjes ook.

    Reply
    • Hannelore Veelaert July 14, 2015

      Dankjewel!

      Reply
  2. Laura July 28, 2015

    Wauw, uw werk is een meerwaarde voor dit merk, Hannelore. Goed bezig! (En kei cool concep van Espiga!)

    Reply
  3. Wannderful August 7, 2015

    Knap gedaan!

    Reply
    • Hannelore Veelaert August 11, 2015

      Dankjewel!

      Reply

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